Mission To be the most sought after Branded Rice Exporter from Pakistan, by creating the concept of Pure Quality Pakistani Rice at the most competitive prices to the International rice importing community, through implementing a thorough professional and erudite management environment.

Rice is our Business Quality is our Zeal Pakistan Basmati Rice Mills (PBRM), is a new firm of the Omarsons Group. The core activity of the company is the Export of Rice from Pakistan to a number of importing destinations of the world. PBRM as its name depicts has secured a highly regarded name in the export of quality rice and is considered to be one of the more sought after branded rice suppliers from Pakistan. Past performance of the group in the rice sector indicates the group’s ability to market its products efficiently into many new markets and penetrate through existing market structure. The group has so far established a repeated turnover in its volume by the Grace of Allah and has expanded its rice operations to an approximately 100% Increment level.

PBRM also operates a state of the art and fully modern rice re-processing mill with a capacity of approximately 150 Metric Tons per day of re-processed rice. This plant comprises of a sequential machinery unit with a combination of both imported and locally fabricated machinery. The plant also accommodates the Sortex machine, which is the heart of the whole re-processing unit and is a British manufactured machine specially fabricated for PBRM for the processing of Basmati varieties.

The corporate network of PBRM involves dealing with Top multinational companies, who are leaders in their countries and place their full co-operation and trust with PBRM. Furthermore the dedicated marketing team enables PBRM to further enhance its marketing activities and participate in many international exhibitions and trade fairs.

PBRM management includes qualified managers, with international exposure of both educational and experience as well as a diversified staff of specialized rice mill managers, operators and rice quality analyzers. PBRM is currently working on its achieving of the ISO 9001-2000 status in the current year.